DIGITAL MARKETING EXECUTIVE, Kampong Ubi

Key Responsibilities 1. Digital Strategy & Campaign Management Social Media Strategy:
Build, plan, and execute a comprehensive social media calendar across Instagram, Facebook, TikTok, and other platforms to hit engagement and conversion KPIs. Paid Media:
Plan, execute, and optimize paid campaigns across Meta and Google Ads to maximize ROI. Brand Stewardship:
Ensure absolute brand consistency across all marketing channels and customer touchpoints. 2. Content Creation & Creative Direction Content Creation:
Lead content production, including filming, photo/video editing, and copywriting to keep our feeds fresh and on-brand. Content Marketing:
Write compelling blog posts that establish our authority in the sleep and wellness space. Collateral Design:
Create high-quality sales and event tools, including presentation decks, flyers, promotional banners, and digital assets. Production Management:
Act as the liaison with production companies, directing product and lifestyle shoots to ensure our vision is realized. 3. Website & Asset Maintenance Website Management:
Manage and update website content to ensure accuracy, relevancy, and alignment with brand guidelines. 4. Partnerships, Events & Operations Partnerships & Events:
Assist in workshops, corporate training, and partnership activations manage external collaborations. Ad-Hoc Projects:
Support the team on special projects as needed. Requirements Bachelors' Degree in Marketing, Communications, or a related field. Proven 2-3 years of experience in digital marketing or similar roles. Basic graphic design and video editing skills, with working proficiency in tools such as Canva, Adobe Creative Suite, CapCut, or similar creative tools. Strong understanding of digital marketing strategies, including SEO, SEM and analysis. Excellent communication, organization, and problem-solving skills. Familiarity with digital marketing tools like Meta Business Suites, MailChimp, Google Analytics, Meta Ads and SEO/SEM tools. Excellent analytical and data-driven mindset, with the ability to interpret and act on campaign performance data. Strong attention to detail and ability to manage multiple projects simultaneously. If you are passionate about digital marketing and want to sharpen your skills in a hands-on environment, we would love to hear from you. Are you ready to elevate our brand's online and offline presence Please submit your resume and a link to your portfolio (or examples of social media content you have created) to get started.