Marketing Executive, Kampong Ubi

Build a Fast-Growing Creator & Small Business Market
Gweike
is expanding in Singapore-not just in industrial machines, but in
personal and small business laser machines
used for: Custom gifts & engraving Small business production Side hustles / home-based creators We are looking for a
hands-on Marketing Executive
to help us grow this segment. What You'll Actually Do
This is a
growth + execution role , not just planning. Performance Marketing
Run
Meta / Google Ads
targeting: Small business owners / Creators / hobbyists Generate
leads + direct sales Content Marketing (Very Important)
Create: Product demos (how to use machines)'Make money with this machine' content Before/after transformations Platforms: TikTok Instagram YouTube Shorts Content = key driver in this market Funnel & Conversion
Build landing pages Improve
lead → purchase conversion Work with sales for WhatsApp / enquiry closing Offline Activation
Demo events Small exhibitions Customer workshops Who This Role Fits BEST
Strong Fit (you'll get more applicants here)
Performance marketers (Meta / Google Ads) Content creators / social media marketers People from:E-commerceDTC brandsCreative tools / gadgetsEducation / course marketing Must-Have
2-5 years marketing experience Can run ads
and
understand content Comfortable being
hands-on (shoot video, test ideas) Big Advantage
TikTok / short-form content experience Understands: Side hustles Small business mindset 'Make money online' angles Why Candidates Will Apply (You must highlight this)
Work on
high-interest product (not boring corporate brand) Direct impact on
sales (not vanity marketing) Exposure to
creator economy + small business market Fast execution, no red tape KPI (Keep It Simple)
Cost per lead (CPL) Leads generated Sales conversion