Book - Digital Economics - Dr. Tran Thi Ai Cam - ThS. Do …, North-Eastern Islands

Author: TS. Tran Thi Ai Cam - ThS. Do Thuy Trinh
Producer - Publisher: Construction
Vietnamese language
Product Type: Economic Book - Business
Dimensions: 17x24 cm
Appearance: Paperback
Pages: 184
Publication Year: 2024
Product Description:
Introduction, opening, list of expression boards and drawings, reference documents. The content of the textbook is designed as follows:
Chapter 2: Change business management in the era. Information and digital technology has strongly impacted the business operation situation of the business, especially small and medium businesses. In this chapter, the authors presented business models in digital economy, digital conversion methods in businesses, the importance of leaders in the digital era.
Chapter 5: Case research for Google and FPT companies. After learning basics about technology, digital and digital markets, this chapter refers to the application of digital business management in the digital market, applying the case of technology. Ty FPT and GOOGLE.
This is a curriculum compiled in accordance with the level of candidates and masters specializing in business management, development economy and information technology. The curriculum is developed in the intensive direction of businesses applying digital technology today for its business purposes.