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Reputation Management : The Future of Corporate Communicatio …, North-Eastern Islands

Reputation Management : The Future of Corporate Communicatio …, North-Eastern Islands
$53.15
Description
A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset.
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Ships from and sold by EXPERAL SINGAPORE
Publisher: Emerald Publishing Limited
ISBN 13: 9781787566101
Condition: Brandnew
Binding: paperback
Pages: 260
Dimensons: 198 x 129 x 30 | 552 (gram)
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    $53.15
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    New
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