Game Thinking: Like the Design Development of Popular …, North-Eastern Islands

Product Information
Author: Amy Jo Kim PhD
Publisher: Qifeng Information
Publication Date: 2019/03/28
ISBN/ISSN:9789865020781
Language: Traditional/Chinese
Binding Method: Paperback
Pages: 224
Original Price: 450

Introduction
How Is The Product Of The Leading Market Born?
Successful Innovation May Eventually Touch Mainstream Target Groups, But They Never Start In This Way.This Is The Paradox Of Innovation: When You Want To Turn Your Ideas Into Reality, The Object You First Have To Satisfy, Not The "Typical" Community In Your Target Market.

Instead, You Are Looking For "Super Fans" Hidden In The Masses: Those Who Are Willing To Take Risks And Endure Incomplete Product Prototypes To Solve Problems Through Your Products.What Do They Like?Which Product Directions Do Not Work?Let These Early Fans' Play 'Your Ideas Make You Get Your Most Urgently Needed Answers To Questions Before The Product Is Released Far Away.

Game Thinking Can Help You Progress Quickly
This Is Where Game Thinking Can Help You.In This Ground-Breaking Book, Amy Jo Kim Shows How To Build And Exit People's Favorite Products Step By Step And Keep Them Lovable.And What Is The Secret Here?

Using The Techniques Used In Developing The Fast Gaming Industry, Those Technologies That Swept Millions Of Players To Create An Addictive Product.

During The Author's Participation In Popular Games Such As Making "Sims "," Rock Band "And" Internet Genesis ", Amy Jo Learns That Customers Will Insist On Using Products That Can Help Them Better Deal With Things They Care About, Such As Playing Musical Instruments Or Leading Teams.

Using Her Understanding Of Game Thinking, Amy Jo Has Helped Hundreds Of Companies Such As: Netflix, Disney, New York Times, Ubisoft And Happify, Etc., To Enable It To Be Faster And Smarter Innovations And Deepen Long-Term Engagement.

Create A Successful Product Like A Game Master
Under The Principles Of Lean/Agile Design And Design Thinking, Game Thinking Covers Five Powerful Strategies To Use To Create The Next Popular Product:
1.First Test Your Highest Risk Assumes To Accelerate Innovation
2.Construct Products That Suit People's Real Behavior With Insights From Super Fans
3.Engage Customers On A Consistent And Attractive Customer Journey
4.Improve Your Product Concept By Testing And Adjusting The Core Experience Quickly
5.Plan Your Development Order With The Blueprint Of Game Thinking Development

Read This Book And Start Smarter Innovations From Today.

Catalog
Part I Assume
Chapter 1 Clarifying Product Strategies
Chapter 2 Introduction To Cursive Product

Part Ii Empathy
Chapter 3 Finding Core Super Fans
Chapter 4 Lock-In Related Habits And Needs
Chapter 5 Refining Customer Insights Into Work Stories

Part Iii Design
Chapter 6 Depicting A Special Journey
Chapter 7 Design Learning Cycle
Chapter 8 Describe Social Behavior

Part Iv Test
Chapter 9 Prototype Of Making Core Activities
Chapter 10 Test Ideas With Core Customers

Part V Verification
Chapter 11 Update Product Strategies
Chapter 12 Blueprints For Planning Product Development

Glossary
Reference Information
Index