A Practioner's Guide To Public Relations Research …, North-Eastern Islands

Author: blank, ISBN: 9781606491010, Booktype: Paperback, Language: English. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. --Disclaimer-- While every attempt has been made to ensure stock availability, occasionally we do run out of stock. To confirm availability or book cover version, please chat with our store before purchase.