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Manage for Profit Not Market Share: Hermann Simon Frank F. …, North-Eastern Islands

$37.06

1.40793 104.005
North-Eastern Islands
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How do companies in mature markets - where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by -achieve sustainables in profits?
For decades, managers have told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an extra profit potential.

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$37.06

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8819571437
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