Marketing Book 6.0 - The Future Is Imported - Copyright, Sembawang

Author: Many authors
Publisher: Young Publishing House
Issuer: Young Publishing House
Pages: 296
Dimensions: 13x20.5cm
Release date: 2024

Book introduction:
In "6.0 Marketing", Philip Kotler, a famous marketer has popularized the concept of "4P in marketing", explaining how marketers can use technology to meet their needs. Customer request and make a difference. In today's super-channel marketing era, this book will provide marketers with the integration of technology development and business models with changes. Significantly in consumers' behavior has happened in recent decades.

Readers will learn about:
- - Platforms of supermarket channel
- - Generation Z and Alpha and technologies they use every day
- - How to exploit metaverse and actually expand
- Potential obstacles and solutions to create an interactive and entry experience

Marketing has developed to deal with global challenges and change customers' expectations. Applying topics about sustainability and new technology to attract customers is essential for businesses to maintain their rightness. Indeed, marketing has converted from tradition to digital, but most customers still appreciate some forms of human interaction. Therefore, multi-channel marketing and channel cooperation have become popular in the marketing world to take advantage of both traditional and digital interaction. Super Channel Marketing far exceeds that and delivers truly physical and digital convergence by providing an interactive and fully imported customer experience. Physical and digital space.

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