BRAND MANAGER, Rochor

House Brand Manager (Private Label Brand Manager)
The House Brand Manager is responsible for the end-to-end strategy, development, and commercial performance of a retailer's own proprietary brands. Key Duties and Responsibilities
1. Brand Strategy & Portfolio Management
Brand Positioning:
Define the unique value proposition of house brands relative to other market players. This includes structuring the portfolio into distinct tiers, such as 'Budget/Value,' 'Mainstream Everyday,' and 'Premium/Organic.' Category Performance Management:
Own the Profit & Loss (P&L) statement for assigned product categories. Monitor key metrics including sales revenue, market share, and gross margins. Growth Roadmap:
Identify market gaps within the current retail assortment to pinpoint opportunities where a private label product can successfully compete with or replace existing brands. 2. Product Development & Sourcing
Cross-Functional Collaboration:
Partner closely with procurement and supply chain teams to source manufacturing partners, negotiate commercial terms, and ensure supply chain stability and reliability. Quality Assurance (QA):
Collaborate with QC/QA teams to establish stringent product specifications. Benchmark house brand quality against market leaders to ensure products meet or exceed industry standards. Packaging & Design:
Work with creative agencies or in-house design teams to develop impactful packaging that stands out on shelves while ensuring strict adherence to brand guidelines and regulatory compliance. 3. Marketing & Commercial Execution
Pricing Strategy:
Establish competitive pricing structures that deliver a clear 'high-value' proposition to consumers while safeguarding retail margins (typically targeting higher margins than third-party brands). In-Store & Digital Activation:
Design and execute trade marketing plans, including planograms (shelf placement), end-cap displays, in-app promotions, and features in weekly retail catalogs. Inventory & Demand Planning:
Coordinate with supply chain and inventory analysts to maintain optimal stock levels, with a particular focus on promotional peaks and seasonal transitions. 4. Market Research & Consumer Insights
Data Analysis:
Leverage the retailer's first-party data to gain deep insights into consumer purchasing behavior, emerging trends, and brand-switching patterns. Competitor Benchmarking:
Conduct regular store checks and market audits to track innovations from competing brands and monitor rivals' private label strategies. 5. Drive
product planning
and strategic
brand building
for private label portfolios. . . Formulate and execute
marketing
and
pricing strategies
to maximize profitability. . . Oversee
supply chain
management and
channel operations
to ensure business continuity. . . Accountable for total
sales performance and target achievement . Key Requirements & Qualifications
1. Education & Experience
Education:
Bachelor's degree or above. Experience:
Typically requires 2+ years of experience in Brand Management, Product Management, Category Management, or FMCG (Fast-Moving Consumer Goods) sourcing. Direct experience within a relevant retail environment is highly advantageous. 2. Technical & Hard Skills
P&L & Financial Acumen:
Strong budgetary management skills, with a deep understanding of margin mechanics, Cost of Goods Sold (COGS), and price elasticity. Data Proficiency:
Skilled in utilizing retail analytics software and advanced Excel to interpret Point-of-Sale (POS) data and consumer panel data. Project Management:
Proven tracking record of managing multiple New Product Development (NPD) pipelines simultaneously, ensuring strict adherence to timelines from concept to shelf. 3. Soft Skills & Core Competencies
Negotiation & Vendor Management:
Ability to effectively manage external manufacturers and suppliers to achieve the optimal balance of cost and quality. Stakeholder Management:
Adept at cross-functional communication, balancing the interests of buying teams, operations, marketing, and corporate leadership. Consumer-Centric Mindset:
Possess a sharp intuition for what drives shopper behavior in a retail environment, paired with a passion for delivering high-value alternatives to everyday consumers. 4.
Only shortlisted candidates will be contacted for an interview.